Penguin Life: A New Wave in Blockchain Gaming

June 18, 2025

Penguin Life: A New Wave in Blockchain Gaming

Penguin Life has arrived, bringing a fresh take on Web3 gaming that blends competition, collection, and exploration. Unlike traditional blockchain games, it is designed to be engaging, rewarding, and accessible to both casual players and newcomers to blockchain gaming. Initially introduced through community playtests within the @AbstractChain and @pudgypenguins communities, the next phase will focus on reaching Web2 casual gamers, offering them their first experience with blockchain-powered games through on-chain collectibles. With a unique leaderboard system, collectible assets, and strategic mechanics, @play_ember offers much more than just another play-to-earn experience.

How Penguin Life Works

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At the heart of Penguin Life is a simulation game featuring @pudgypenguins IP, integrated with Web3 mechanics powered by @AbstractChain. Players expand their islands, collect resources, and open Pudgy Presents, which contain on-chain collectible stickers. These stickers are part of themed and seasonal sticker books, featuring characters licensed via Project Overpass.

One of the key features is the ability to find and hatch eggs, which contain stickers that enhance a player’s profile and contribute to leaderboard rankings. Completing quests unlocks Soulbound Tokens (SBTs), further enhancing the gameplay experience.

Climbing the Leaderboard

Success in Penguin Life is driven by a combination of strategy and consistency. Players who log in regularly and engage with the game on a daily basis gain a significant advantage. One of the most important assets in the game is eggs, which can be found and hatched to reveal stickers. These stickers contribute to players' Pudgy Points (Bounty Points), which are used for leaderboard rankings.

The leaderboard tracks the highest earners of Pudgy Points, which are accumulated through a combination of:

  • Sticker Collection: Points are earned for collecting individual stickers, completing sticker sheets, and earning SBT badges.
  • Holding Bonuses: Players receive multipliers for holding specific collections (one bonus per held asset, max 35% total boost):
    • Emby Holders: +15% bonus
    • PP Holders: +15% bonus
    • Lil Pudgy Holders: +5% bonus

Another essential aspect of progression comes through completing quests and challenges. Penguin Life constantly introduces new missions, both daily and weekly, which offer valuable XP and in-game currency. To further enhance progression, XP multipliers provide additional bonuses for players who hold special in-game assets. Emby NFT holders, for example, benefit from exclusive leaderboard multipliers, helping them climb the ranks more efficiently.

Why Holding an Emby NFT Matters

One of the advantages of holding an Emby NFT is a 15% leaderboard multiplier, which is on par with Big Pudgy holders. Beyond leaderboard advantages, Emby holders also gain access to exclusive rewards. A portion of Abstract Chain’s developer rewards is allocated to Emby holders, distributed based on the time and number of tokens held. Additionally, holding both an Emby NFT and a Pudgy Penguins NFT grants priority access to future Overpass IP opportunities, opening the door to new game content, collectible characters, and additional stickers.

The Power Behind Penguin Life: PlayEmber

The driving force behind Penguin Life is @play_ember, a mobile gaming studio that has quickly become one of the most influential names in Web3 gaming. Founded by Jon and Hugo, the company has amassed over 120 million downloads and attracts 5 million active monthly players.

PlayEmber is not just a game development studio; it is an innovator in Web3 mobile gaming technology. The company develops its own casual games, as well as building the blockchain infra/tech to power them. In addition to their own titles, PlayEmber also develops and publishes games for other Web3 IPs, studios, and brands. By developing blockchain-based solutions for mobile gaming, PlayEmber is bridging the gap between traditional gaming and Web3 experiences, making it easier for mainstream audiences to discover and transition into blockchain gaming.

Meet the Founders and Backers of PlayEmber

The success of PlayEmber is driven by the expertise of its founders. Hugo, one of the industry’s leading developers, has published over 20 free-to-play mobile games with top publishers such as Voodoo, Applovin, and Kwalee. Jon, a serial entrepreneur in mobile gaming and advertising, has led game studios and publishers while working with globally recognized brands like @AudiOfficial, @Hasbro, @ParamountMovies, and @warnerbros.

Their combined experience has resulted in over 1 billion downloads, positioning PlayEmber as a powerhouse in mobile gaming and Web3 innovation. The company has also attracted investment from leading Web3 venture firms, including @animocabrands, @shimacapital, @BigBrainVC, Huobi Ventures, and @hyperithm, ensuring continued growth and expansion into new gaming frontiers.

What’s Next for Penguin Life and PlayEmber?

The Penguin Life ecosystem is constantly evolving, with new game mechanics, challenges, and opportunities for players to engage with. A major game update is coming this week, featuring a new world, cosmetics, and stickers, with an even larger content-packed update planned for Q2. Additionally, an exciting new Overpass opportunity is on the horizon.

As for @play_ember, the studio shows no signs of slowing down. The company is actively working on new game launches, expanded NFT integration, and future collaborations with major brands. You can even catch their TV debut soon on @CryptoknightsHQ!

Join the adventure and start climbing the leaderboard today. Play now at playember.com and follow @play_ember for updates.


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