Rekt Brands: From Free Mint to Fridge

222,456 cans. 32 countries. Less than 48 hours.

That’s what @rektdrinks, the first real-world product from Rekt Brands, pulled off. Born from the viral @RektguyAI NFT project by Crypto Twitter veterans @osf_rekt (Ovie Faruq) and @rektmando, this is more than just sparkling water. It’s a masterclass in Web3-native branding and community execution.

Rektguy to Rekt Empire

Rektguy NFTs were born in the depths of the bear market, a relatable identity for every trader who’s ever been “rekt.” That shared sense of pain and humor formed a powerful community, one that turned memes into momentum.

By mid-2023, the founders saw more than an NFT. With OSF’s handwriting as a logo and the iconic Rektguy holding a drink, the team pivoted into real-world products. The first launch? Liquidated Lime, a sparkling water with zero alcohol, zero caffeine, and a light citrus punch. It wasn’t just a vibe—it was a statement: clean chaos in a can.

Selling Sparkling Water… with an NFT Inside

The first flavor, Liquidated Lime (lime & pineapple), launched in November and sold out within 48 hours. The most recent drop, Abstract Apple, was powered by a partnership with @AbstractChain and came with extras:

• 25,000 DRANK points
• Abstract XP
• 1 Abstract NFT
• Delivered case of 24 sparkling waters, priced at $69.69, payable in crypto or fiat.

Buyers could order up to 250 cases per transaction. The launch sold out, again, in under two days. Over 220,000 cans shipped. Crypto Twitter was flooded with memes, photos, and fridge flexes.

REKT Token: The Next Layer

Following the drink drop, Rekt announced the long-awaited launch of its token: $REKT.

• 🪙 Supply: 420.69 trillion
• 🎯 Community Allocation: 63.5% reserved for community
• 🎁 Airdrop: 24.3% airdropped during the Token Generation Event (TGE)
• 📈 Trading: Live on @Gate_io, more exchanges to follow

The company even used drink revenues to buy back $200,000 worth of $REKT tokens, reinforcing the flywheel between product and token value. Eligible claimers include Rektguy NFT holders and anyone who earned DRANK points by purchasing drinks or engaging in social tasks.

As @osf_rekt said:

“The thing I’m most excited about is onboarding normies into the Rekt ecosystem through Rekt Drinks. Half our sales were in fiat — a huge opportunity to expand beyond Web3.”

From Meme to Market

Rekt Brands raised $1.5 million in seed funding from angels and its own community. No VC. No fluff. Just grassroots execution. The company now plans to expand its product line, grow distribution, and bring Rekt to real-world stores.

As OSF puts it:

“Maybe some people will see a Rekt can in their local grocery store sooner than they think.”

🔵 Something New Is Brewing...

After Lime and Apple, the blue cans are here. The next flavor of Rekt Drinks is on the horizon, teased across social media with their signature cryptic flair. Meanwhile, OSF and the team are appearing at @NFCsummit Lisbon this month, bringing the world of REKT further into mainstream culture.

Rekt isn’t aiming to be just another crypto project. It’s building a global brand. A cultural aesthetic. A lifestyle. And with rekt.com now in their hands, they’re betting big on being the definitive REKT.

The Bigger Picture: Rekt Is Just Getting Started

Rekt isn't trying to compete with Coca-Cola (yet), but it’s proving something bigger — that Web3-native brands can build IP, distribution, and community faster than traditional startups.

“In Web3, you can build die-hard communities before having a product. Traditional companies have a product but struggle to find an audience.” — OSF, via Decrypt

The future? More flavors. Bigger drops. IRL distribution. And a token economy that rewards believers, not just customers. Rekt isn’t just a meme anymore. It’s a brand. A movement. A business.

To stay up to date, follow:

• 👉 @RektguyAI
• 👉 @RektDrinks
• 👉 @RektCoin
• 👉 @RektBrands
• 👉 @RektRadio_

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